Another major retailer after Calvin Klein has a “plus-size” controversy on its hands – Old Navy.
Some customers are protesting retailerOld Navy for marking up the prices of women’s plus sizeclothing…but not men’s. More than 30,0000 people have signed a petition. Credits: Thousands sign petition, protesting Old Navy — upset over the price …
Old Navy has come under fire for upward-charging girls for plus size clothing and– insult, fulfill with harm –not doing so for guys. A Change.org petition was started to alter the business’s pricing policies, and now has over 34,000 supporters. Renee Posey, who began the on-line petition, offers an example of the pricing that is unequal:
“Old Navy’s Rockstar Super Skinny Jeans cost $27 in a size 6. The same jeans in a size 26 cost $40. Alternatively, the men’s Slim-Fit Jean costs $25—no matter the size,” Posey wrote.
She continues: “Old Navy even takes it one-step further, by separating out ‘Women’s Plus’ clothes into a completely different section of the website, but keeping all of the mens clothes together…For a company like Old Navy, who claims to be inclusive and strives to provide affordable clothing for everyone, this practice completely undermines their mission.”
Liz Nunan, a spokesperson for Gap, Inc., the conglomerate that owns Old Navy, issued a statement on the firm’s benefit to describe the cost disparity between men and women’s plus size clothing.
“Old Navy is proud to offer styles and apparel designed specifically for our plus-size female customer, which includes curve-enhancing and curve-flattering elements such as four-way stretch materials and contoured waistbands, which most men’s garments do not include,” Nunan said. “This higher price point reflects this selection of unique fabrics and design elements.”
But, the upset talks to a greater problem: Pricing that is gendered goes past the clothing stadium. Forbes reports that girls spend on average $1,400 more a year than guys on fundamental drugstore products, goods that are imported and at the physician’s office.
Old Navy may charge more for women’s plus-size clothing than the regular lines, but for male shoppers, that doesn’t seem to be a thing. … WhyOld Navy Says It Charges More for Women’s Plus-Size Jeans Than Men’s. November 12, 2014 | By Rachel Swalin … “I was fine paying the extra money as a plus-sized woman, because, you know, more fabric equals higher cost of manufacture,” Posey says in a Change.org petition she started recently against the retailer. Credits: Why Old Navy Charges Women More for Plus-Size Jeans Than Men …
After a petition on Change.org posted by Renee Posey posting that it is unfair that Old Navy charges more for plus-sizedclothing for women, but men’s big and tall sizes are the same as “regular” sizes, Old Navy has found itself in the … However, selling jeans to larger-sized men at the same cost as they sell to smaller men not only negates the cost of manufacture argument, but indicates that Old Navy is participating in both sexism and sizeism, directed only at women. Credits: Old Navy Called Out for Upcharging Women’s Plus Sizes …
Whether the pricing wills alter on women’s plus size clothing remains to be seen, but the firm’s speedy reply is indicative of the power a consumer outcry can have. In recent weeks, Victoria’s Secret revised a questionable (and model-load) “Perfect Body” effort, while Topshop reacted to feedback that its shop mannequins are frightening-skinny.
Calvin Klein additionally spoke out over the dialogue regarding Myla Dalbesio, among the models featured in the underwear brand’s “Perfectly Fit” effort. At a healthy size 10, Dalbesio signifies a lot of girl who are in between the standard measurements for the size as well as plus size 2 fashion model or 0.
Controversy over using the term “plus size,” nevertheless, was misdirected–Calvin Klein never presented Dalbesio as their “first plus-size model.” The confusion was probably spurred by social networking and an Elle interview that appeared online last week, in which Dalbesio said: “it is not like [Calvin Klein] released this effort and were like ‘Whoa, look, there is this plus size girl in our effort.’ I was released by them with everyone else in this effort; there is no differentiation. It is not a different section for plus size girls.”
Watch this video – “Old Navy Defends ‘Discriminatory’ Plus-Size Pricing”: