To say that renewable fashion is having a moment may be an understatement. Designer Stella McCartney has a sustainability portion on her web site that describes innumerable international eco-friendly initiatives, while Swedish mega-retailer H&M released their third yearly Mindful Exclusive set earlier this year with activist and supermodel Amber Valleta fronting the effort.
Pamela Anderson, Stella McCartney, Joaquin Phoenix, Russell Brand, Anne Hathaway – what do they all have in common? Successful, influential, beautiful people, but in fact they are also advocates of animal rights issues. Whilst many of us have a cause close to our hearts, when a celebrity nails their colours to the mast the world sits up and takes notice – rightly or wrongly this is a world of celeb culture, we watch them to the point of obsession. To this end it is hardly surprising that the rich and famous are gathered up by organisations as the “face of” – it´s a win-win scenario benefitting both sides and why not. Pamela Anderson goes above and beyond most with her active involvement with both PETA (People for the Ethical Treatment of Animals) and Sea Shepherd. In this age of social media these people can push out a message to the masses in seconds, and their causes garner support like never before. Credits: Hyper Fashion | The Desire for Animal/Eco Friendly Fashion
“What does it mean to be eco or green today?” asked Valleta at the second annual Cradle to Cradle Innovation Celebration & Product Symposium event held in New York City on Friday. “We need to redefine that. We need to modernize the fashion industry. This is where we need to be in the 21st century, all products need to be created with thought.”
Valleta, obviously, was talking on behalf of Fashion Positive, the new 2014 initiative from Cradle to Cradle Products Innovation Institute, which expects to give new significance to the term “sustainability.”
“Whatever goes into the building blocks of fashion, we need to have the ‘good’ lists, we need to have the ‘positive’ lists,” said Fashion Positive Senior Vice President Lewis Perkins. “We decided we would take the Cradle to Cradle methodology, which is clean water improvements, renewable energy, social practices, designing for upcycling, and material health and chemistry and apply those five principles to materials – fibers, dyes, yarns, fabrics, threads.”
“People would say to me that they would make a ‘positive’ collection, but they didn’t know the cut-and-sew house they should be using,” he said. “That’s when we knew we were on to something.” Certainly, those first dialogues were a success, as brands have been enlisted by Trend Positive like GStar, Loomstate, Saitex, and Under the Canopy/Portico with Michael Stars for their start range – an approaching capsule range will be created by each brand.
Moreover, Perkins found inspiration from a number of the firms who already followed this model, like Germany’s Trigema, who was honored at the occasion for Puma and their work. “They were both key in figuring out what would work and wouldn’t work for the larger industry,” he said.
Eco fashion used to only appeal to a minority of people as many eco materials and clothing were unappealing with little style – often hemp-based and only worn by fringe groups. However, increasingly eco-fashion is becoming mainstream with more high street stores stocking it and some eco-clothing designers exhibiting their items at shows like the London Fashion Week.
To have eco-credentials, clothing has to be sustainable, made using limited energy and produced with minimal consequences to the environment, and there are more and more different materials being used to provide green alternatives to traditional nylons and unsustainable fibres.
From organic cotton to bamboo, there a many alternative materials used for making fashion items and many are just as comfortable and practical a solution for specialist wear too.
Acitvewear, once dominated by nylon products, now contains a wide range of bamboo clothing which is as practical and stylish, and even has added benefits over traditional materials.
Bamboo clothing is not only sustainable, being manufactured from a fast growing grass, but it has natural anti-bacterial properties making it ideal for sweaty workouts – it is also breathable and just as warm and soft as other activewear materials. Credits: Fashion Trend and Style: Eco Fashion on The Rise
Recently, Bradley Cooper turned up at the Golden Globes flaunting a green tuxedo (not the color green). The suit was giving a full black shine, but was made out of eco-friendly wool. The designer behind the suit was Tom Ford, who also used recycled velvet to make a green dress for Julianne Moore.
It’s not the first time eco-friendly fashion has been promoted, but the attention towards green fashion lines has increased since it has benefits for both the consumer and the environment in the long run. You may be wondering what goes into eco-friendly clothing.
Sustainable linens like organic cotton, silk hemp and eco-friendly fabrics, which were once not easy to find, are now easily available to designers. These materials are healthy for the environment as they don’t have to go through different chemical processors. They also reduce the waste caused by the conventional fashion designing material. Green fashion doesn’t only imply to the use of products that are less damaging to the environment, it also stands for the creative use of recycled materials. Credits: Green Fashion Lines, Better Than Ever | Use Celsias.com – reduce …
Watch this video – “Eco-Friendly Fashion on the Rise”: